Hot off the Presses

Being the classy folks that we are, we’re not one to toot our own horn, but we never mind when someone else does. We’ve recently been the recipient of some complimentary horn-blowing by in-the-know folks at Business Insider, AskMen, The Times of London, and Bloomberg Radio. Peruse the highlights below!


ASKMEN: Startup Lets You Rock Luxury Timepieces For A Budget Price

“According to Greek philosopher Theophrastus, “time is the most valuable thing a man can spend,” which is why it makes perfect sense to wear the most valuable watches to keep track of time. Eleven James is a startup that puts watches to die for within your grasp, without the minor inconvenience of spending the GDP of a small nation to own one.

“Fill out a profile, choose a membership plan, and the connection is made. You can do “affordable”, with a membership plan of $150 a month, or you can do “exorbitant”, with a plan that costs $800 a month. A basic membership will wrap a $10,000 status symbol around your wrist for two months. Not too shabby.” Read the full article »

“Eleven James puts watches to die for within your grasp, without the minor inconvenience of spending the GDP of a small nation to own one.”
-Richard Dagenais, AskMen

THE TIMES OF LONDON: Wear Luxury Watches for $149

“Eleven James, which has raised an estimated $8 million in financing, caters for men who want to wear a Rolex or Breitling watch but whose taste for luxury exceeds their budget or equally for those who cannot decide whether to buy a $9,000 Parmigiani Fleurier or a $40,000 FP Journe timepiece.”

Read the full article » (Subscription required)


BUSINESS INSIDER: This Startup has Raised $8 MM to be the Netflix of Luxury Watches

“We share cars through Uber and Lyft, and homes through Airbnb. Why not do the same with luxury watches? Two-year-old startup Eleven James has made that idea a reality. Founded by ex-NetJets exec Randy Brandoff, the company basically operates like Netflix used to, back when its primary business was sending you DVDs via snail mail … Since launching in 2014, the company has seen its membership base grow steadily and expects to end the year with a few thousand members.”

Read the full article » (and check out a glamorous slideshow of some of our collection knockouts!)

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